Onlinebranding.org is a free resource for marketing management professionals. The site provides an introduction to the principles and practice of online brand creation and management, identifies best practice and provides a discussion forum for branding professionals.

All contributions are welcome, please feel free to Have Your Say.

The site has is developed and maintained by Large Design Limited, the Directors of which run 2-day residential courses in conjunction with the Chartered Institute of Marketing. Previous delegates have included marketing and branding personnel from BMW, The British Library, Cambridge University, Camelot, Cisco Systems, Kodak, Lloyds TSB and Standard Life.

Day 1 of the course covers the online branding process, understanding your brand, translating values into functionality, audience profiling, visitor scenarios, wireframes and establishing success criteria.

Day 2 covers email and viral marketing, microsites, online communities and search engine optiisation. Guest speakers and case studies are used throughout.

If you are a marketing professional interested in a free 2hr introduction to the course, please contact Jim Boulton to find out when the next seminar is scheduled.